Chocolaterie GUYLIAN

The iconic Belgian chocolate Seashell brand is ready for the 21st century with their new packaging design and sustainable innovations. Thanks to the modern and premium design, the brand relates their love for the Belgian seaside and making process of the unique hazelnut praliné filling by using connected colors. The new packagings are 100% recyclable, and all chocolates are made with 100% natural ingredients. Along with this rebranding, Guylian will evolve to Fairtrade chocolate, becoming the number 1 Belgian Fairtrade chocolate brand. The praliné filling recipe of the Seashell chocolates will be improved by only using hazelnuts that are roasted in the in-house copper kettles. Resulting in an enriched hazelnut flavor.