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The Primal Pantry re-launch their ‘better than ever’ Plant-Based Protein Bars

The Primal Pantry part of sustainable snacking and beverage business Nurture Brands are re-launching their plant-based protein bars with a new better than ever recipe. Available in Cocoa Brownie 55g and Chocolate Orange 55g, the reformulation includes a new vegan chocolate coating and a move away from hemp protein to pea protein in line with consumer feedback.


“We are excited to bring innovation that fulfils consumer demand for a protein bar that delivers on taste while remaining entirely plant-based," says Adam Draper, Managing Director of Nurture Brands. “We also know that consumers continue to go crazy for chocolate orange, so with the introduction of natural orange oil, we’re confident our Chocolate Orange protein bar will be a hit,” adds Adam.


Both bars are available now in Waitrose and Amazon.


The Primal Pantry is a certified BCorp, Vegan, Carbon Neutral and supports Rewilding Britain in their mission to reconnect people with the natural world and help communities to thrive by donating 1% of their revenue in partnership with 1% For The Planet.


For more sales information please contact sales@nurturebrands and for marketing enquiries please contact  


Notes to Editor:

·         Nurture Brands was founded by Ben Arbib in March 2019. The Nurture Brands portfolio is certified B-Corp, Carbon Neutral and commits 1% of net revenue to good causes. Brands include Rebel Kitchen, Myracle Kitchen, The Primal Pantry, Jax Coco, EMILY, Indie Bay, Doisy & Dam and Abakus Foods.

·         The Primal Pantry is a plant-based and better-for-you snack brand with offerings of Protein Bars 55g (Chocolate Brownie and Chocolate Orange), Fruit & Nut Bars 40g and Fruit & Seed Bars Multipacks.

·         For further information or images, contact and for sales enquiries please email

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