“Cloetta, the leading confectionery company in the Nordic region, will relaunch The Original Swedish Fish product for EMEA & APAC and show the relaunch during ISM 2020.

After decades of successfully exporting the brand, with USA & Canada as key markets, Cloetta sold the rights for Swedish Fish for Americas to Mondelez. After this sale, Cloetta started to focus more on other brands like Red Band/Malaco, Chewits, The Jelly Bean Factory and Läkerol for EMEA & APAC markets. In the USA & Canada Swedish Fish still is a top confectionery brand, with an estimated consumer value of US$100+mln and a very high brand awareness. As people are travelling and US/Canada citizens move, brand awareness in EMEA & APAC is also growing, whilst the brand was no longer available in these regions. To serve consumer demand and offer a proven success to retailers, Cloetta will make The Original Swedish Fish available again under the Red Band brand. Cloetta is open for distributors and retailers who want to support this mission to maximize availability of Cloetta's beloved international brands”.